JR Tobacco of America, Inc. v. Davidoff of Geneva (CT), Inc.
1997 U.S. Dist. LEXIS 1501 (S.D.N.Y. February 13, 1997)
The court granted the motion for summary judgment we filed on behalf of Davidoff, a maker of premium cigars. JR used Davidoff's trademarks in advertising for "JR Alternative" cigars, which JR claimed duplicated famous brands. Davidoff asserted that the use of its trademarks in JR's ads constituted trademark infringement and that JR's advertising claims were false.
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