The article focuses on the question: when is a global brand owner overstepping the line of reasonable enforcement?
The NFL is famously aggressive when it comes to enforcing its intellectual property rights, but when is a global brand owner overstepping the line of reasonable enforcement?
Along with colleagues, Craig S. Mende was instrumental in opposing the NFL’s efforts to trademark the phrase “The Big Game,” and he writes a cautionary lesson for brand owners about the National Football League’s intellectual property enforcement for Forbes.com available here.
Clearly, brand owners need to be active in protecting their intellectual property rights, which are enormously valuable assets and can be threatened by piracy from unauthorized third-party users. The NFL has taken this mandate to heart, but its aggressive tactics raise the question: When is a global brand owner overstepping the line of reasonable enforcement? The NFL found its tipping point when it applied to register “The Big Game” as a trademark.
Craig was additionally quoted by the New York Post and Boston Herald about the New England Patriots’ efforts to trademark the phrase, “19-0: The Perfect Season.”
Craig’s Forbes.com article was also extensively referenced by many bloggers, including: