Erica Gould McCurdy has an established reputation as a go-to attorney for intellectual property issues in Cuba. She has helped countless U.S. companies register and enforce their trademarks in Cuba, particularly since December 2014, when the U.S. announced the restoration of diplomatic relations, putting Cuba on the map again as an emerging market. This caused a significant increase in trademark matters in Cuba and a rise in trademark piracy. Erica has been successful in handling oppositions against some of the earliest unauthorized trademark applications in Cuba on behalf of clients that did not own trademark registrations in Cuba.
Fluent in Spanish, Erica’s creative application of intellectual property law also has led to many successful client achievements across Latin America. For example, working closely with Chilean counsel, Erica achieved a favorable outcome in a matter that reached the Chilean Supreme Court, which invalidated a third-party trademark registration that had been filed in bad faith and recognized the fame of the client’s trademark.
While her subspecialty is Cuba and Latin America, Erica’s broader focus is on counseling and advising clients generally on trademark, copyright, and unfair competition issues around the world. Erica advises clients on branding strategies, trademark clearance, registration, licensing, policing, and enforcement matters, as well as opposition and cancellation matters. In addition to handling copyright registration and enforcement issues, she drafts license, assignment, coexistence, and other IP-related agreements. Erica also manages global trademark portfolios for clients across a range of industries, including fashion and apparel, luxury goods, consumer goods, and entertainment.