• Skip to content
  • Skip to primary sidebar

Fross Zelnick

  • People
  • Focus
  • Services

    Find Your Lawyer

    Cole S. MathewsMary StotteleNancy E. SabarraLydia T. GobenaDavid A. DonahueAlexandra E. KochianJoyce M. FerraroRobert A. BeckerJames D. SilbersteinNicole TenoreMassimo B. CapizziLaura Popp-RosenbergJason D. JonesTamar Niv BessingerMaritza C. SchaefferEric T. GordonCarlos CucurellaAmanda B. AgatiBarbara A. SolomonAllison Strickland RickettsShelby P. RokitoDarra FrinoEsteban Monge-MoreraAngela RamanauskasJames D. WeinbergerChristina SauerbornRichard Z. LehvJohn P. MargiottaCraig S. MendeAlejandra Camacho LunaAshford TuckerBrian LearyCourtney B. ShierLauren NathanLeo KittayCarole E. KlingerAdrian E. Harrison Jr.Todd MartinRobin N. BaydurcanNancy DiConzaSherri N. DuitzCharles T.J. Weigell, IIIAndrew N. FredbeckJ. Asheton LemayNadine H. JacobsonParker C. EudyKatherine Lyon DaytonSarah MarmonJanet L. Hoffman
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • K
    • L
    • M
    • N
    • O
    • P
    • Q
    • R
    • S
    • T
    • u
    • v
    • w
    • x
    • y
    • z
    • View All
ShareBookmarkPrintPDF

August 25, 2022

Lego Juris A/S v. Once Kids LLC

On behalf of client LEGO Juris A/S — owner of the world-famous LEGO trademark — the firm successfully opposed in the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office an application to register the mark ECO-BRICKS in connection with “toy building blocks” on grounds of descriptiveness. Relying heavily on the copious evidence submitted by the firm, the Board found that the evidentiary record “establishes ECO-BRICKS as highly descriptive of ‘toy construction blocks.’” Based on this finding, the Board also rejected Applicant’s argument that the applied-for mark had acquired secondary meaning despite being in use for seven years, determining that “substantially more evidence” would be necessary to show that such a highly descriptive mark had “acquired source-identifying distinctiveness by potential consumers of Applicant’s goods.” As a result, the Board sustained the opposition.

Visit Source

Primary Sidebar

Related

People

  • Laura Popp-Rosenberg

    Partner

Focus

  • Toys

Services

  • Trademark
  • Sitemap
© 2025 Fross Zelnick
  • Fross Zelnick and FZ are registered trademarks of Fross Zelnick Lehrman & Zissu, P.C.
  • Attorney Advertising
  • Legal & Privacy
  • Connect with us on LinkedIn
  • Contact

Stay Connected

  • People
  • Focus
    • Celebrities, Bands & Athletes
    • Consumer Products
    • Entertainment Properties
    • Fashion
    • Startup & Emerging Growth
    • Food & Beverage
    • Hospitality & Hotels
    • Jewelry & Watches
    • Non-Fungible Tokens (NFTs)
    • Personal Care & Cosmetics
    • Pharmaceuticals
    • Professional Services
    • Publishing
    • Sports
    • Toys
  • Services
    • Trademark
    • Copyright
    • Design
    • Data Privacy
    • Publicity & Privacy Rights
    • Litigation
    • International
    • Transactions
    • Social Media & Domain Names
  • Decisions
  • Newsroom
  • Our Firm
    • About Our Firm
    • Diversity & Inclusion
    • Recognition
    • Careers
    • Pro Bono
    • Contact