Buzz, Buzz! Startups spend enormous energy generating attention – but often don’t take steps necessary to select and protect their brands – steps that can save lots of time and money if handled earlier in the life of the brand. Specialized knowledge is crucial to efficiently navigate branding law – both at founding and as you hike up that growth curve. When ambitions are high and revenue has not yet caught up, only the most experienced lawyers can best advise which investments should be made into brand protection and when.
Fross Zelnick is in a unique position. Our firm has spent five decades protecting iconic brands throughout the world markets and has devoted the last decade to helping the newest crop of disruptive bootstrappers go global. Our experience shepherding the most creative and innovative tech and consumer brands will prove invaluable to your company. We often meet clients only when they receive their first demand letter or encounter their first copycat.
When we join your team, we educate key decision-makers about trademark basics, clear and protect key brand marks and intellectual property, provide savvy practical guidance on preparing for international expansion, efficiently handle enforcement of your IP assets – both offensively and defensively – litigate vigorously, and advise on corporate transactions. And throughout, we are a quick call away. Our chief goal is to grow the strongest possible brand capable of matching and exceeding the founders’ vision.
And, boy, our brands sure do grow . . . .
Strengths that Matter to our Clients
When startups come to us at an early stage, our work frequently includes trademark searches, clearance, and registration for a primary mark, providing best practices for the brand and securing important IP rights from key contractors. We are proud to handle all aspects of our client’s trademark, copyright, design, and domain name portfolios.
Our startup and emerging growth clients value the responsiveness, efficiency, and specialty knowledge we offer. All three drive the quality and value of our work and, while we appreciate better than anyone the fundamental importance of the brand, we know that our founders have other fires to put out too. We also know full well that a young company’s risk tolerance is, by necessity, higher than many of our more established brand owners. And we only relish the challenge when a goal shifts, a new market opens up, or a growth curve comes sooner than expected — which is important, since startups must pivot quickly.
And our brands sure do grow! Our clients in this sector include companies at every stage of success, including some of the most famous unicorns to some of the most promising pre-revenue ventures.
Our startup and emerging growth clients include:
• Business Services
• Financial Services
• Real Estate
• Consumer Products and Services
Our startup clients most appreciate the deep knowledge at our fingertips on critical issues. They also appreciate that our efficient work and reasonable pricing keeps the spend manageable.
Whether your team is in those early days of hatching an idea, just on the cusp of a big launch, or gearing up for the next raise, it is never too early (or too late!) to get your brand squared away with the proper protection.