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Food & Beverage

With clients running the gamut in the food and beverage business, including wineries, distilleries, small craft brewers and large beer conglomerates, soft drink manufacturers, multinational snacks and food product companies, fast-food chains and high-end restaurants, Fross Zelnick has the experience and know-how to deal with trademark and copyright issues unique to this fast-moving business.

We provide a full range of intellectual property service in the food and beverage arena and understand the different needs of our clients. With a nuanced approach to our practice depending on a client’s positioning, market segment, history and business plan, we are able to provide nimble advice on clearance and registration and enforcement that suit any need and budget. After all, what might work for a national franchised chain restaurant may not work for this month’s downtown hot spot. The same goes for our food and beverage product clients whether they be small family operations or international conglomerates.

Strengths that Matter to our Clients

  • Broad experience and knowledge of the food and beverage industry.
  • Understanding of TTB practice and its relevance to trademark clearance and enforcement.

Decisions

  • Royal Crown Co. v. Coca-Cola Co.

    January 1, 2018

    892 F.3d 1358 (Fed. Cir. 2018)

    On behalf of Royal Crown Company, Inc. and Dr Pepper/Seven Up, Inc. (together, “RC”), the Firm prevailed at the Federal Circuit Court of Appeals after a nearly decade-long battle concerning whether The Coca-Cola Company (“TCCC”) could claim exclusive trademark rights to ZERO for soft drinks. More

  • Kraft Foods Group Brands LLC v. Cracker Barrel Old Country Store, Inc.

    July 1, 2013

    No. 1:13-cv-00780 (N.D. Ill. July 1, 2013), aff’d 735 F.3d 735 (7th Cir. 2013)

    The Firm obtained a preliminary injunction on behalf of Kraft Foods Group Brands, LLC , owner of the CRACKER BARREL trademark in connection with cheese, against restaurant company, Cracker Barrel Old Country Stores,More

  • Perfetti Van Melle USA v. Cadbury Adams USA LLC

    January 1, 2010

    732 F. Supp. 2d 712 (E.D. Ky. 2010)

    On behalf of our client Cadbury Adams USA LLC–maker of the famous DENTYNE brand of chewing gum–we defeated a motion for a preliminary injunction brought by plaintiff which sought to block the launch of Cadbury’s new breath purifying gum,More

  • Dr Pepper/Seven Up, Inc. v. Krush Global Limited

    January 1, 2010

    Opposition No. 91180742 & Cancellation No. 92048446m 2010 WL 3798550 (T.T.A.B. 2010)

    Prevailed at trial on behalf of Dr Pepper/Seven Up, Inc. in consolidated opposition and cancellation proceedings against the mark, CRUSSH.More

  • Palm Bay Imports, Inc. v. Veuve Clicquot Ponsardin Maison Fondee en 1772

    January 1, 2005

    396 F.3d 1369 (Fed. Cir. 2005)

    The U.S. Court of Appeals for the Federal Circuit affirmed a successful opposition brought by our client, Veuve Clicquot Ponsardin, in the Trademark Trial and Appeal Board in which it claimed that VEUVE ROYALE is confusingly similar to VEUVE CLICQUOT,More

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Representative Experience

  • Representative clients include Intercontinental Great Brands (NABISCO, RITZ, OREO, and many others), Interprofession du Gruyère, Royal Crown Company, Quality Branded (SMITH & WOLLENSKY, QUALITY ITALIAN, PARK AVENUE SPRING/SUMMER/FALL/WINTER), Heineken, W.J. Deutsch (YELLOWTAIL, REDEMPTION and many others), Chatham Imports (MICHTER'S, FARMERS BOTANICAL and many others) in connection with clearance, registration and enforcement.

  • Obtained temporary restraining order on behalf of producer of frozen fruit pops against competitor.

Newsroom

  • Regulation of Beverage Names: May Competitor Challenge Beverage Name Basedon on Lanham Act?

    March 12, 2014

    Pom Wonderful LLC v. The Coca-Cola Company, 679 F.3d 1170 (9th Cir. 2012), cert. granted January 10, 2014

    This case involves the labeling of a blended juice beverage named “Pomegranate Blueberry,” sold under Coca-Cola’s MINUTE MAID brand, depicted in the column to the right.More

  • False Advertising: No FDA Preemption in Pom v. Coca-Cola

    October 9, 2014More
  • Pretzel Crisps Found Generic and Unregistrable

    August 5, 2014More

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Fross Zelnick Lehrman & Zissu, P.C.
Fross Zelnick Lehrman & Zissu, P.C.
151 West 42nd St., 17th Fl.
New York, NY 10036

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