“Trademark questions are often puzzles that need to be solved. Clients – both large and small – sometimes ask us to do something without realizing that what they’re asking won’t accomplish their goal. It’s our job to understand their ultimate goal and then help achieve it for them in the most efficient way. That’s one way we provide real value for our clients.”
Joyce M. Ferraro
“I understand that I’m not just dealing with legal issues, but issues that affect my clients’ core businesses. They want more than a discussion of the options. My clients want to know how the legal options impact their strategy. We aren’t writing answers to law school exam questions – it’s real business life that’s being affected.”