Richard Z. Lehv spoke at the Alt Legal Connect 2023 online summit on Monday, February 6th, 2023. Richard presented a session called “Nothing Compares to Using Others’ Brands?: Limitations of Comparative Advertising”, which talked about the risks of trademark infringement claims as well as:
- When and how companies can use competitors’ trademarks in their advertising
- Strategies and best practices for comparative advertising
- Minimizing likelihood of confusion in online advertising and website design
- How legal and marketing teams can work together to ensure compliance
For more information on Alt Legal Connect, please click here.