Carlos Cucurella & Ainslee Schreiber Discuss Strong Int’l. Brands at Alt Legal Connect

On the kick-off day of the Alt Legal Connect Conference, Carlos Cucurella joined WeWork’s Ainslee Schreiber to discuss the importance of trademark prosecution, maintenance, and enforcement in building and maintaining a strong international brand. They addressed proactive ways to approach infringement issues, as well as the importance of domains and social media.