By Sahil Yadav
The EU General Court recently confirmed the European Union Intellectual Property Office (EUIPO)’s decision to invalidate the trademark registration of the well-known and popular Rubik’s Cube pursuant to a decision by the Court of Justice of the European Union (“ECJ”) that it was not registrable as a trademark under Article 7(1)(e)(ii) because the shape of the mark involves a technical function.More
















































