Fross Zelnick partner Lydia T. Gobena spoke with Managing IP‘s Rani Mehta about how law firms can attract and secure clients at conferences, like the International Trademark Association (INTA) annual meeting and other smaller events. The article “Stand Out and Get Involved: How Firms Win Clients at Conferences” highlights the importance of being creative, standing out at large conferences like INTA, and getting involved with associations and speaking on panels to establish connections and win new business.
In the article, Lydia emphasizes the value of taking on leadership roles on committees and attending smaller conferences for networking and relationship-building. She notes that these events allow for more natural interactions and repeated encounters.
Overall, the article emphasizes that active participation, a personal touch, and following up are essential for law firms to succeed in gaining new clients at conferences.
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