“My experience living in Asia, Europe, and the U.S. has sensitized me to cultural differences which helps me to help my clients. Whether I am assisting a U.S. client to obtain and enforce trademarks globally or advising foreign clients on U.S. trademark protection, understanding cultural nuances heightens my awareness of clients’ unspoken assumptions and enables me to answer not just the questions that were asked, but also the ones that should have been asked.”
Janet L. Hoffman
“It’s been 25 years since I began visiting the independent states formerly comprising the Soviet Union to raise awareness of international trademark protection and today there is a much broader understanding of the value of IP. But with piracy in the region and widespread infringement of internationally well-known marks, there remains much room for improvement in both protection and enforcement.”