On Thursday, September 28th, Fross Zelnick partner Amanda B. Agati moderated the panel “Making Money Through Your Brand” at World Trademark Review’s “WTR Live: Brand Strategy Summit USA” at Ease in New York City. The panel featured legal experts from four world-renowned brands: Patrick Flaherty, Senior Managing Associate General Counsel at Verizon; Lauren Dienes-Middlen, Senior Vice President, Deputy General Counsel at WWE (World Wrestling Entertainment); Susan Crane, Group Vice President, Legal at Wyndham Hotel & Resorts, and Pamela Weinstock, Managing Counsel, IP at Tiffany & Co.
The hour-long discussion delved into the tailored approaches brands employ to generate revenue and explored the unique challenges different industries face. Topics covered included licensing pitfalls, quality control, portfolio management, tax considerations, and timing challenges. Additionally, the experts touched on franchising, collaborations, handling rogue licensees, and the impact of technology and NFTs on brand monetization.