Fross Zelnick partner John P. Margiotta and associate Shelby P. Rokito, on behalf of client Louis Vuitton Malletier, prevailed in a cancelation action filed before the USPTO’s Trademark Trial and Appeal Board (“TTAB”) against Quanzhow Viition Gifts Co., Ltd. The registration at issue was for VIITION registered in connection with furniture and tableware. The Board found the LOUIS VUITTON mark “exceedingly famous,” and sustained the action based on dilution by blurring.