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Laura Popp-Rosenberg
Alternate image for Laura Popp-Rosenberg

"I enjoy solving problems for clients and tackling challenges that come in all sizes and shapes. It’s exciting to work with an iconic brand – a brand everyone knows and loves – to protect their trademarks, ensuring the company can nurture relationships with its fans. It’s also exciting to get in on the ground floor with a new brand – helping a company craft a trademark and content strategy that’s going to support the company’s growth."

An experienced litigator, Laura tries cases in federal and state trial and appellate courts across the country in matters relating to copyright, trademark, unfair competition, right of publicity, and represents clients in inter partes proceedings before the USPTO’s Trademark Trial and Appeal Board. She also provides strategic advice to clients on diverse intellectual property issues and negotiates and drafts IP agreements, including license and coexistence agreements.

Recently described as a “key partner” in Chambers USA, Laura represents clients LEGO, WeWork, Ann Taylor, Gap, and Old Navy, among many others across industries including fashion (clothing and jewelry), beverage, personal care, toy, and financial services companies, and sports teams – and range in size from startups to Fortune 500 companies.  Laura’s win over Coca-Cola and its “ZERO” mark before the U.S. Court of Appeals for the Federal Circuit ranked #2 on Law360’s midyear review of 2018’s top trademark rulings.

Prior to joining Fross Zelnick, Laura was an associate in the litigation department of a large international law firm.

Decisions

  • January 28, 2022

    Laura Popp-Rosenberg assisted Meomi Design, Inc., owner of the beloved children’s entertainment and educational property OCTONAUTS, in its successful opposition to registration of the mark ORGANAUTS for a competing children’s entertainment and educational property.More

  • August 25, 2022

    On behalf of client LEGO Juris A/S — owner of the world-famous LEGO trademark — the firm successfully opposed in the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office an application to register the mark ECO-BRICKS in connection with “toy building blocks” on grounds of descriptiveness.More

  • January 1, 2018

    892 F.3d 1358 (Fed. Cir. 2018)

    On behalf of Royal Crown Company, Inc. and Dr Pepper/Seven Up, Inc. (together, “RC”), the Firm prevailed at the Federal Circuit Court of Appeals after a nearly decade-long battle concerning whether The Coca-Cola Company (“TCCC”) could claim exclusive trademark rights to ZERO for soft drinks. More

  • January 1, 2015

    122 F. Supp. 3d 1338 (M.D. Fla. 2015), aff’d, 684 Fed.Appx. 981 (11th Cir. 2016)

    Following an evidentiary hearing, on behalf of client The Gap, Inc. and its Old Navy brand, the Firm was successful in defeating a motion for a preliminary injunction brought by plaintiff Hoop Culture,More

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